Hey, I'm Nikita.
Senior product designer owning
product problems end-to-end.
Close to users, guided by data, using AI where it helps to make and implement decisions faster. 8+ years across B2B MarTech and HRTech.
Recent work
2021–2026
BIRCH · MARTECH · 2025–2026
Meta ad launch tool that saves hours
Led Birch Launcher from discovery to delivery, simplifying bulk media and campaign setup and growing weekly adoption from 10 to 100 companies.
BIRCH · MARTECH · 2024
Reports for questions Meta Ads Manager can’t answer
Shipped Birch Explorer from discovery to MVP in 3 months, with flexible KPI filtering, creative grouping, and comparisons grounded in proven media buyer workflows.
HYROS · AD TRACKING · 2022
From developer-built UI to a scalable design system
Redesigned Hyros end-to-end and introduced a design system that could be adopted gradually across the live product.
HIRE TALENT · HRTECH · 2021–2022
Turning a candidate testing tool into a full hiring platform
Expanded Hire Talent into an ATS and employee management system, designed end-to-end for web and mobile.
